Your logo looks perfect on screen, then arrives a shade off on the t-shirt. Here is why that happens and how brand teams get consistent colour on merch.
Why colours shift
- Screens use RGB, print uses inks – some screen colours cannot be printed exactly.
- Fabric absorbs ink differently from paper; cotton dulls bright colours slightly.
- Fabric dye lots vary – garment colour is matched from available mill shades.
Three things to share with your vendor
- Pantone (PMS) codes for each logo colour, ideally the TCX/TPX textile references.
- Vector artwork (AI, EPS, SVG or PDF).
- A physical reference if colour is critical – a previous tee or printed swatch.
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Request Bulk QuoteMethod matters
| Method | Colour accuracy |
|---|---|
| Screen print | Best – inks are mixed to the Pantone code |
| Embroidery | Close – matched to nearest thread shade |
| DTF / sublimation | Good – CMYK process, slight variation |
Compare methods in our printing guide. For repeat orders, keep the approved sample as your master reference.
Frequently Asked Questions
Can you match our exact Pantone colour?
Screen-print inks can be mixed very close to Pantone codes; garment fabric is matched to the nearest available shade.
Which file format is best?
Vector files such as AI, EPS, SVG or PDF.