What’s Up With Everyone Wearing the Same Hoodie on Campus?
It’s not a coincidence. From canteen corners to Insta grids, custom batch merch is blowing up across Indian colleges — and it’s more than just a trend.
This is Gen Z we’re talking about. A generation fluent in aesthetics, vibe checks, and soft launches. For them, a hoodie isn’t just a hoodie. It’s:
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A memory you can wear.
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A team spirit you can flex.
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A group identity you can gram.
And just like that, group merchandise has become campus currency — the kind you can’t buy solo.
Why Gen Z Loves Custom Merch (And Why It’s Not Just About Style)
Let’s break it down — the real reasons college students are rallying behind custom hoodies, and tote bags:
1. Expression > Impression
Gen Z doesn’t want logos — they want inside jokes, core memories, and designs that feel personal.
That’s why at Alma Mater Store, we see requests like:
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“Can you add our late-night maggi gang quote on the sleeve?”
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“Make it pastel, but with a dragon. Long story.”
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“Can our mascot be a tired panda? That’s our club energy.”
2. Social Proof on Steroids
Group merch is low-key the new social proof on campus:
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Wear your farewell hoodie and suddenly you’re seen.
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Drop a team T-shirt post and your club DMs explode.
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Show up in a fresh tote bag for your committee and you’re legit.
It’s like soft launching your campus identity — without needing to say a word.
3. FOMO-Driven Ordering
Let’s be honest. The only thing worse than missing a deadline?
Missing the group hoodie order deadline.
Nobody wants to be that one person without the jacket in the group photo. The pressure is real. That’s why we get bulk orders piling up at the speed of a trending meme.
Campus Trends in 2025: What’s Hot in Custom Merch Right Now?
Here’s what’s trending across campuses we serve (and we serve hundreds):
| Trend | What Gen Z Is Saying |
|---|---|
| Minimal Typography | “Keep it clean. No clutter. Just a word, but make it hit.” |
| Oversized Hoodies | “We want comfort, but it should still look cool in a reel.” |
| Matching Totes | “Can we have something sustainable for our internship kits?” |
| Glow-In-Dark Print | “For our night outs. Yes, we planned it.” |
| Embroidered Names | “We’re bougie. Also, no one can steal mine.” |
And the best part? At Alma Mater Store, we make all this possible — one DM away.
Want to Order for Your Club or Batch? Here's How It Works (It’s Easy.)
We’ve streamlined group orders so you don’t have to:
1. Pick Your Product
Choose from:
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Premium hoodies
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College T-shirts
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Club tote bags
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Custom mugs, caps, or badges
2. Send Your Vibe
Drop us your idea. Don’t worry if it’s not “final.” We work with moodboards, screenshots, even voice notes.
3. We Design. You Approve.
Our design team sends back 2–3 concepts. You vote, tweak, and finalize.
4. Get Bulk Discounts
Ordering for 15+ members? You get the good rates (and the fastest delivery).
5. Delivery Across India
Whether you're in Kengeri or Kamla Nehru, we deliver pan-India. On time. Every time.
Final Word: Merch Isn’t Just Apparel. It’s Your Story.
When you walk into a college fest, club meet, or farewell afterparty — what you wear says something.
So say it right. Say it together.
Alma Mater Store helps you design, order, and wear your story — from idea to Insta post.
Ready to Get Started?
DM us on Instagram @almamaterstore
or
Visit www.almamaterstore.in to start your group order today.
- College orders simplified.
- Bulk pricing. Pan-India delivery.
- Designs that actually match your vibe.