In a popular Reddit thread, one user asked bluntly: “Why is Indian fashion stuck in a spiral?” The replies poured in — too many recycled designs, too much copy-paste from Bollywood, and not enough originality.
That frustration is real. But in 2025, the answer is emerging from an unexpected corner: squad hoodies.
At Alma Mater Store, we’re seeing college crews, corporate teams, and startup squads co-creating hoodies that feel fresh, authentic, and deeply personal. Instead of following a tired cycle, they’re writing their own design language.
🔄 The Fashion Spiral Explained
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Copycat Trends: Tie-dye, turtle necks, oversized fits — everyone does them, until they feel stale.
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Bollywood Echo Chamber: What celebrities wear often trickles down in repetitive cycles.
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Lack of Identity: Too many brands look the same, offering nothing personal.
The result? Clothes that may look trendy for a season, but fail to create a connection.
👕 Squad Hoodies = Disruption
Squad apparel breaks the spiral because it’s not about mass trends — it’s about micro-cultures.
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A college fest committee in Delhi designs hoodies with inside jokes in bold varsity fonts.
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A startup in Bangalore prints its first product’s code name across its hoodies.
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A corporate team in Mumbai blends luxury minimalism with local slang for their offsite hoodies.
No two squads are the same — and that’s the point. Your hoodie = your culture, not a copy.
🎨 Freshness by Design
Here’s how squad hoodies reinvent fashion:
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Collaborative Creativity: Instead of a designer dictating trends, the team co-creates.
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Geo-Cultural Layers: Every city, campus, and workplace brings its own identity.
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Milestone Focus: Hoodies aren’t seasonal drops; they’re tied to fests, hackathons, reunions, product launches.
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Evergreen Appeal: A squad hoodie never goes “out of season” — it ages like a memory capsule.
🌍 Why India Needs This Shift
Redditors were right — Indian fashion often feels stuck because it’s chasing validation from elsewhere. Squad apparel flips that script:
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Local over global: Your slang, your jokes, your designs.
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Collective over celebrity: Not what Bollywood wore — what your crew lives.
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Meaning over mimicry: Fashion that connects emotionally, not just aesthetically.
📈 The Hoodie Advantage
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Belonging: Nothing bonds a team like a hoodie that carries their story.
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Visibility: Squad hoodies turn into social media content — reels, group pics, alumni meet highlights.
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Sustainability: Unlike fast fashion trends, squad hoodies stay relevant for years.
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Scalability: From a 10-person project team to a 500-employee company, the model works.
💡 Final Word: Out of the Spiral, Into Your Story
Indian fashion may feel stuck to many Redditors, but the way forward isn’t another recycled trend. It’s about authentic, culture-driven squad apparel that tells real stories.
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