Blog – Page 9 – Alma Mater Store

Prerna Haldar Jul 16, 2025

Shaadi for the Vibe? Why Gen Z Is Hosting Fake Weddings (And What Your Crew Should Wear)

Spoiler alert: No one’s actually getting married. From Delhi rooftops to Bangalore resorts, Gen Z is saying “I do” to the newest cultural obsession — fake weddings. Complete with baraats,...

Prerna Haldar Jul 15, 2025

The Quiet Kind of Belonging: Why Team Merchandise Still Matters

It usually starts with a name on a WhatsApp group. A project team. A college reunion. A club you almost forgot you were part of — until someone revives the...

Prerna Haldar Jul 14, 2025

Dropout Designs, Not Friendships: Why Group Merch Is the New Campus Currency

What’s Up With Everyone Wearing the Same Hoodie on Campus? It’s not a coincidence. From canteen corners to Insta grids, custom batch merch is blowing up across Indian colleges — and it’s...

Prerna Haldar Jul 10, 2025

How India’s Fastest-Growing Startups Are Using Custom Merchandise to Build Brand & Belonging

In the world of Indian startups, culture is currency. While valuations rise and fall, what holds a company together is a deep sense of identity, shared purpose, and team pride....

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Shaadi for the Vibe? Why Gen Z Is Hosting Fake Weddings (And What Your Crew Should Wear)

The Quiet Kind of Belonging: Why Team Merchandise Still Matters

Dropout Designs, Not Friendships: Why Group Merch Is the New Campus Currency

How India’s Fastest-Growing Startups Are Using Custom Merchandise to Build Brand & Belonging

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